Pixie Crunch (Co-op 33) is a small, full-red apple that ripens around the first week of September. Pixie Crunch is immune to apple scab, fairly resistant to fire blight, but suscepible to cedar apple rust. It is crisp and juicy, and flavor is excellent.
Dr. Jules Janick, horticulturalist at Purdue University says "It has a terrific flavor. People tell me its their favorite apple". Small it may be, but Janick doesn't see that as an insurmountable problem, as he thinks it would be suitable for children and a good variety for U-pick operations. "I think a smaller apple could go," he said. "Apples get too big. Who wants to eat an apple that weights half a pound?"
Mitch Lynd of Lynd Fruit Farm near Pataskala, Ohio said, "Pixie Crunch has a better flavor than Honeycrisp and is much sweeter, but is barely half the size. The big disadvantage of small fruit size is the cost of picking is high and the retail grocery trade doesn't want a small apple. But they are out of touch with what consumers want. They prefer a small-sized apple, in fact, smaller than they could buy in the supermarket." Small apples mean lower yields, but Lynd said that growers who sell directly to the public, and are price makers rather than price takers, can set their prices to offset the low yields with higher margins.
Pixie Crunch is the ideal apple for us for a niche-apple marketing slot where we're providing something that can't be found anywhere else. The harvesting window is about three weeks with fruit retaining its crispness, which leads to flexible marketing opportunities. Exceptionally crisp, breaking flesh texture and excellent quality suggests this apple has use for home gardens and local fruit stands despite its commercial drawbacks.
PIXIE CRUNCH (PP13871 TRADEMARK REGISTERED BY PURDUE UNIVERSITY) IS A PATENTED VARIETY AND ANY / ALL SUBSEQUENT PROPAGATION IS RESTRICTED. UPON PURCHASE THE BUYER AGREES NOT TO RESELL, GIVE AWAY OR OTHERWISE DISTRIBUTE TREES OR PROPAGATION MATERIAL TO ANY THIRD PARTY. A royalty of $1.75 is added to the base price of this tree.